Comic-Con begins next week in San Diego and ‘Entertainment Weekly’ will provide readers and fans with unparalleled access.

Through ‘EW Hideout,’ the media brand will host top TV and film talent swinging by to promote their latest projects. ‘Entertainment Tonight’ will serve as the magazine’s broadcast TV partner, while EW Radio (on SiriusXM, channel 105) will air live interviews and coverage with morning show hosts Dalton Ross and Jessica Shaw, and ‘News & Notes’ hosts Julia Cunningham and Mario Correa.

‘EW’ is also preparing widespread print, TV, radio, online and on social media coverage. “Our focus is on the real-time conversation, Chris Rackliffe, Senior Social Media Editor for ‘Entertainment Weekly,’ told Lost Remote when asked about the magazine’s social strategy for Comic-Con. “For us, that’s on Twitter and Instagram. Those networks will help our followers hear and see content as it’s happening.” Read more

In what was either an organic Twitter booking or a thinly-veiled publicity stunt, Stephen Colbert booked New York City Mayor Bill de Blasio for “The Colbert Report” on Twitter.

.@BillDeBlasio I demand you come on my show! Stop dodging me, Mr Mayor!

— Stephen Colbert (@StephenAtHome) July 14, 2014

After this first tweet, the Mayor swiftly responded.

Sure, @StephenAtHome. How about Wednesday?

— Bill de Blasio (@BilldeBlasio) July 14, 2014

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HBO’s new drama, “The Leftovers” takes an entirely new look at at a drama that centers around a world catastrophe. The story begins three years after a tenth of the world’s population has disappeared without explanation. As the season continues this summer (episode three aired last night), the network is releasing a digital storybook. “To illustrate the ‘new normal’ of the world of The Leftovers, HBO’s new original series launching this week, the brand is partnering with Argentinian artist Pablo Bernasconi on ‘The ABCs of the Sudden Departure,’ to demonstrate what a children’s book would look like in the world of The Leftovers. The digital content series, created in partnership with agency 360i, will debut two new pages (each representing a letter of the alphabet) each week on the show’s Twitter and Facebook. Here are letters A-D Read more

Over the weekend, “Orange Is the New Black” nixed rumors that it had been cancelled. The show’s Twitter page denied the the rumors by utilizing a quote from one of the show’s top characters.

Orange Is The New Black has NOT been canceled. Whoever started this rumor will be spending some time in the SHU. pic.twitter.com/tslCdjBkht

— Orange Is the New… (@OITNB) July 12, 2014

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HBO’s John Oliver led “Last Week Tonight” last night with a look at America’s income inequality issue. And for Oliver, the main measuring stick for which side of the gap you’re on comes down to HBO.

“A good way to know which side of it you’re on is if you’re currently paying for HBO or stealing it, ” Oliver said. The joke drew laughs from the audience, but Oliver was actually hitting on a real issue for HBO.

As we reported earlier in the year, HBOGO crashed during the “True Detective” finale due to so many people—including folks borrowing their friends and family members’ passwords—watching at the same time.  HBO’s CEO isn’t all that concerned about people stealing passwords to watch, so it seems for the time being, HBO is available for subscribers, and as Oliver describes them, “stealers.”

WATCH:

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The World Cup set single-event Facebook engagement records within the first week. Now, with the tournament over, it is official: the 2014 World Cup is the most talked-about event in Facebook history. From June 12 – July 13, 350 million people generated 3 billion World Cup-related interactions.

Because the event takes place over the course of a month, it is hard to compare this one-to-one with a single day’s event like the Super Bowl. Still, Facebook’s data team crunched the numbers and yesterday’s final between Germany and Argentina became the single most talked about sporting event in the social network’s history; 88 million people generated 280 million interactions. Read more

Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

CBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

The king returning to Cleveland rocked social media this afternoon.

After an exclusive Sports Illustrated story written by LeBron James went up announcing his return to the Cleveland Cavaliers next season, James posted on Instagram.

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In the next installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a blitz of videos from the increasingly crowded late night television field. For more on the videos selected, Theo Tabah, 5by’s Head of Content: