Introduction
What is the Facebook Marketing Bible?
The Facebook Marketing Bible is the comprehensive guide to marketing your brand, company, product, or service on Facebook. In the Facebook Marketing Bible, you will find detailed summaries about the inner workings of Facebook, the best strategies to mobilize your business, specific how-to’s, successful case studies, and insights from social media experts across the board.
Our Mission
Our goal with the Facebook Marketing Bible is to consistently bring you the best content and strategies that will help to elevate your business to the next level. Through proper research from our products PageData and AppData, we want to help you meet and surpass your goals through social media.
Where do I start?
The Facebook Marketing Bible provides resources for marketers of all skill levels. Select your level below to see a list of relevant articles.
My Facebook marketing skill level is:
Beginner
- A Summary to Facebook Pages
- A Summary to Facebook Page Posts
- How-To Choose a Great Profile Picture
- How-To Draw in Fans with a Great Cover Photo
- Customer Service Basics for Facebook
- Facebook Events Summary
- How-To Create a Facebook Event
- How One Non-Profit Earn $14+ Million Through Facebook
- Customer Service in Restaurant Industry: Eat24
- How to Educate Bosses, Colleagues and Clients about Facebook Marketing
- How One Story Proved to Facebook That UPS Has Got Soul
- Case Study: Local Facebook pages outperform corporate pages in terms of reach, engagement percentage
- An Introduction to Instagram Marketing
- Case Study: How Papa John’s Connects with Over 1 Million Fans on Facebook
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Intermediate
- An Introduction to the Facebook Like Button
- Page Posts: Best Practices
- When is the Best Time to Publish a Page Post?
- How-to: Run a Contest on Facebook
- How-to claim a “vanity URL” for a Facebook Page
- How-to: Add Milestones to A Facebook Page
- A Summary on Facebook EdgeRank
- Increasing Clicks with Photo Albums
- George Takei’s Tactics in Creating a Social Media Following
- An Introduction to Page Post Targeting
- A Summary to Facebook Insights
- Insights: Organic vs Paid vs Viral
- ‘People Talking About This’ defined
- Facebook Engagement Tactics: A Subject Analysis that Will Help You Discover Emotional Triggers
- Getting People To Like Your Page
- Strategy: How to Promote Your Page in 6 Steps
- Community Management Strategies
- 10 Key SEO Strategies Every Facebook Page Owner Should Know
- How to Effectively Manage Critics, Trolls and Spammers on Facebook Pages
- How to Get Users to Repost Your Facebook Page’s News Feed Posts Through the Share Button
- How to Sync Your Facebook Page Updates With Your Twitter Profile — and Why You Shouldn’t
- Increase Engagement and Insight through Status Tagging
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Advanced
- An Introduction to Facebook Ads
- Facebook Ad Types
- An Introduction to Sponsored Stories
- Facebook Ads: Self-Serve Ad Tool
- Facebook Ads: Worth My Money?
- Facebook Ads: Optimization Guides
- Why You Should Try Out Page Post Ads
- Marketplace Ads vs Sponsored Stories vs Page Post Ads
- Minimizing Your Facebook Ad CPC Bid Prices by Avoiding Bid Competition
- How-to: Choose Between CPC and CPM for Facebook Ads
- How to Use the New Self-Serve Ad Tool
- An Introduction to Facebook Ads Targeting Options
- Understanding Targeting Options: Less is More
- An Introduction to Facebook Promoted Posts
- 7 Tips on Using Promoted Posts
- How To Promote a Page Using the Promote Button
- Using Facebook Promoted Posts For Some Great Results
- How Meredith Manor Increased Their Reach 4X with Promoted Posts
- Integrated Facebook Marketing: Combining Pages, Apps, Ads and Sponsored Stories to Gain Fans
- Instagram on the Web: Good for Branding
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Expert
- An Introduction to Facebook Mobile Ads
- An Introduction to Facebook Ads API
- An Introduction to Facebook Exchange
- Facebook Exchange Provider Comparison
- An Introduction to Facebook Open Graph Protocol
- Putting Into Practice: Facebook Open Graph
- How Marketers Can Use Open Graph
- An Introduction to Facebook Comments
- How-to: Comment Moderation Tool
- How-to: Reply to Comments as a Page
- Study Finds Marketers Misunderstand Their Facebook Fans
- An Introduction to Facebook WordPress Integration
- Screen Real Estate: Why Photo Posts are still the most important type of post
- Gaining Likes by Text Message
- Facebook Like to Unlock Plugin
- Understanding Reach Reduction
- An Introduction to the Facebook Recommendations Bar
- An Introduction to Facebook Platform
- A Perspective on Branded Facebook Apps
- An Introduction to Facebook App Center