(Translated by https://www.hiragana.jp/)
IGN Entertainment
The Wayback Machine - https://web.archive.org/web/20141018205030/http://corp.ign.com:80/

The Greatest Sites
Known to Men.

About IGN Entertainment

→ We capture one of the top concentrations of men ages 18-34 online*, driving over 41MM unique users and 564MM page views each month. For millions of guys, we have cemented our reputation as an authoritative voice on games and entertainment by delivering sharp opinions and ground-breaking visual content. For you, we offer the creativity, authenticity and relevance to help you engage our vital, premium audience.


Male-composition index

With a male composition index pushing one and a half times the online average and heaps of traffic, our original properties together reach 1 in 4 men online in the 18-34 age range. Simply put, we do a better job of applying your media dollar directly to the young male demographic you need to reach. Matched by our breakthrough creative and guy acumen, our pitch adds up to integrated, targeted campaigns with room to scale: it could only be better if our rate cards were printed on crisp bacon.

1.1 Reach

Reach 41MM Viewers.

 
That's 1-in-4 US gamers.

Not only do we have some of the largest concentrations of video game and entertainment fanatics on the internet; when they visit our sites, our viewers spend more time, view more pages, and visit more often than our competitors. Let's check the scoreboard, shall we?

Engagement (1,000) Total Minutes Page Views Total Visits Video Views
IGN Entertainment 709,000K 564,000K 130,169K 69,224K
IGN.com 462,000K 253,000K 76,691K 51,771K
1.2 Profile

Just reading this audience profile might put hair on your chest.

Whether young or young-at-heart, our viewership is loyal, purchase-ready and influential amongst its peers. We call our core viewers entertainment enthusiasts. Compared to their peers, they play more videogames, see more movies, purchase more DVDs, share more advice and are more likely to do all of the above online.

Demographics

68 percent male
  • 68% Male
  • 31.9 Years Old
  • $72k HHI

The #1 Gaming Information site

74 percent male
  • 74% Male
  • 29.7 Years Old
  • $74.0k HHI

IGN.com ranks as the #1 Gaming Information Network reaching:
Men 12-17, Men 18-24, Men 25-34, Men 35-54

Psychographics

68%
of the network's audience owns a game console
59%
have played video games in the last month
42%
of the network's audience has spent more than $25 on video games in the last six months
41%
frequently advise others on movies
29%
frequently advise others on music
50%
watch television content online
29%
plan to purchase a new car in the next six months
1.7X
more likely to purchase retail through their mobile phone
25%
more likely to have spent $7,500 or more on travel in the last six months
1.3 Influencers

Our audience is packed with influencers (and electrolytes!).

If you're a brand everyone should be talking about, you should be talking to IGN Entertainment. Compared to the online averages, our typical audience member has an audience of his own:

1.9X
more likely to provide frequent advice on video games
36%
of the network's audience frequently provides advice on movies
30%
provide frequent advice on restaurants and bars

We capture everyone from the core enthusiast gamer as well as the hit-driven and social gamer, alike. One thing our audience has in common is that they are highly networked:

88%
use the internet every day
2.9X
more likely to use Facebook and Twitter
90%
own a mobile phone

→ It's 2013. Why aren't we talking up fragmentation and social graphs? Because eventually, it all comes to audience engagement, and we have it in spades. Viewers of IGN spend up to 40% more time with our content than the online average.

First-looks, exclusives and the sheer depth of our editorial content might go to explaining a part of our following; but the real story is that we truly share in the passions of our audience.

Our days and frequent nights are spent reveling in the world of games and entertainment. We are elbow to hairy elbow with the immediate and beautifully fickle culture that captivates the minds of young men across the globe.

Your brand needs to engage these enthusiasts. We can improve your game.

As a team of clued-in editors, media marshals and creative mad scientists, we've worked through eleven years of successes and tribulations to better understand our viewers' desires, and how to evolve your brand message into an authentic experience that inspires conversion.

With thanks to our editorial, our viewers are also the first to know and amongst the earliest adopters. And they tell their friends.


2.1 Properties

We built it. They came.

Demographics

  • 74% Male
  • 29.7 Years Old
  • $74K HHI

Why IGN.com

  • One of the top sites for 18-34 electronic influencers.
  • IGN users spend an average of 20.5 hours a week playing video games.
  • They play a total of 37.9 PC, console, and handheld games annually.
IGN Home Page
Monthly Unique Reach
21,685,000
Monthly Page Views
253,000,000

IGN.com

The premiere site for video game reviews, news, trailers, videos and all things young male entertainment enthusiasts seek. IGN is one of the Web's leading video game information destinations.

2.2 Product Showcase

Better. Stronger.

→ Whether it's an industry-first and technological marvel, or a straight-up IAB unit, we have a passion for our clients' brands and engaging media. Tap our creative and resourceful team to discuss any aspect of the planning process and how to take advantage of our full range of ad products.

We've had the opportunity to work with a wide variety of brands and through our extensive experience we've become experts in the video game, entertainment and consumer sectors.

2.3 IGN Video

IGN VIDEO:
#1 for viewers and streams

With over 6.9MM viewers and 69MM video streams, IGN leads the category. Our original content including Daily Fix, Up At Noon and Rewind Theater engage our audience both on and off the network. We continue to grow our distribution channels and video numbers through key partners including YouTube, Xbox Live, PSN and Roku among others.

Naomi Campbell on the Daily Fix

comScore Media Metrix, December 2012; comScore Video Metrix, December 2012, includes IGN @ YouTube for video data.
2.4 Mobile

Creative engagement? There's an app for that.

Millenial males always have one eye on a screen. IGN's suite of native apps-on iOS, Android, Xbox Live and more-increase brand reach and awareness, whether your audience is on their TV, phone, or both at the same time. Two eyes, after all.

IGN's mobile options


3.0 Toolkit

More utility belt,
less tights.

Whether you're pulling together a media plan, or looking for tracking specs hours after the account team has gone to bed, you'll find it here. We try to keep things easy. Of course, contact us if you're special.

3.1 Media Tools

Get in touch with your masculine segment

A full list of contacts is available →