Amanda Mackenzie, OBE.

Chief Marketing Officer Aviva

Amanda Mackenzie, the chief marketing officer of Aviva, has been a member of the company’s group executive for six years. She is responsible for customer, brand, marketing, corporate and public affairs and corporate responsibility. Mackenzie oversaw the rebrand from Norwich Union when she joined Aviva and established a global marketing and communications function. With over 25 years of commercial experience, including director roles at BT, British Gas and British Airways Airmiles, Mackenzie brings vast influence to the marketing world. In the 2014 New Year’s Honours list, Mackenzie was awarded an OBE for services to marketing. 

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