Mass
Beauty
Mass
Sonia Kashuk Teams Up with her Mentor, Linda Mason
The two are launching a limited-edition accessories collaboration exclusively for Target featuring Mason’s vivid painterly brush strokes.
— Jan 13, 2015
Nexxus is Revamping Its Brand
Gina Boswell is heading up the project of giving the hair care brand a new image.
— Jan 12, 2015
Nioxin Launches Advanced Thinning Range
The company is about to up its game to include hair growth claims with its new products.
— Jan 6, 2015
Beauty's Biggies No. 4: Coty to Buy Bourjois
In a move to strengthen its foothold in masstige color cosmetics, Coty Inc. agreed to acquire Bourjois Paris from Chanel.
— Dec 19, 2014
Holiday Selling Season Picks Up in Mass Beauty Market
Beauty retailers are getting traction from niche beauty brands, retail exclusives, makeup brushes and styling tools.
— Dec 18, 2014
Maesa Taps Shawn Haynes as SVP
Haynes will develop an annual sales plan, implement distribution strategies and manage the current sales team.
— Dec 17, 2014
Critical Mass: Christmas Is No Gift for Retail Chains
Retailers surveyed by WWD during the last two weeks said beauty self-purchasing is outpacing gift buying at the nation’s mass-market stores.
— Dec 5, 2014
L’Oréal Paris Honors Female Trailblazers
The 10 winners each received $10,000 for their respective charities.
— Dec 4, 2014
Revlon Launches 'Love is On' Campaign
Revlon chief executive officer Lorenzo Delpani said, “This is not a campaign. It’s the repositioning of the Revlon brand.”
— Nov 18, 2014
Hairstylist Ken Paves Partners With Lynn Tilton
The new hair-care brand, called You Are Beautiful, launches at walmart.com on Dec. 15 and at 1,800 Wal-Mart doors in January.
— Nov 16, 2014
Sensationail Taps Gabrielle Union as its First Celebrity Ambassador
Union is set to become ambassador of the mass-market at-home gel manicure system that utilizes an LED light.
— Nov 13, 2014
