Sarah Warby

Marketing Director, Sainsbury’s

The marketing director of Sainsbury’s Sarah Warby is responsible for developing the supermarket’s brand strategy, overseeing all aspects of its execution and defining its marketing agenda. Warby is also the driving force behind the marketing and management of the supermarket’s own label portfolio on top of Sainsbury’s commercial initiatives such as Nectar and Brand Match. She is also tasked with expanding the ecommerce side of the business. It’s all a far cry from her first job as an instrumentation fitter at a steel works in Port Talbot. In 2013, the Marketing Society recognised Warby as Marketing Leader of the Year.

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