Personal and Executive Assistants – Advanced Skills 1
Professionalism, polish and attention to detail are key to successfully representing your executive and your brand. Learn how to effectively build rapport with clients and contacts, become the trusted source for correct forms of address and understand the importance of balancing formality and familiarity in a professional setting.
– First impressions – professional introductions, personal polish and being a valuable brand ambassador
– Effective networking – optimising opportunities, nurturing relationships, pre-event research to support your executive
– Business correspondence – correct form for business letters, professional emails and business cards including stationery and print techniques
– Forms of address – titles and correct form for written correspondence and verbal address
‘Trust to represent executives and often make decisions; surely PAs are the secret weapon of many great leaders’ Harvard Business School
