Adam Crozier

CEO, ITV plc

According to Adam Crozier, the CEO of ITV plc, ‘I wasn’t someone who knew what they wanted to do, other than have a career in business. But I quickly realised that what I enjoyed doing was taking on jobs where there were real problems.’ Assuming the five-year position in January 2010, Crozier’s strategy for success has utterly transformed the once-failing broadcaster. When Crozier became CEO, the company had a £1 billion debt and was clawing its way back from a £2.7 billion loss. Under Crozier’s leadership and the huge draw of programmes such as Downton Abbey and Mr Selfridge, the first half of 2014 saw ITV amass a pre-tax profit of £250 million. Before taking the post at ITV, the Scottish-born Crozier worked at Saatchi and Saatchi, the Football Association and Royal Mail.

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