Oliver Schusser

Senior Director, iTunes International

Despite a moderately low profile and modest manner, as senior director at iTunes International, Oliver Schusser is at the heart of most extra-US activity in terms of what flows through the store and what is awarded major coverage at iTunes. The company’s market share is practically unprecedented, with two thirds of consumers opting for the iTunes format above others. Schusser ensures all market trend information from their 60+ country penetration is fully integrated into their future planning. He plays a key role in the firm’s dominance of the European download market and in the organisation of the Apple’s iTunes Festival at the Roundhouse, which is designed to target a broad audience and provide diverse artists. iTunes retains a commanding position in the music industry.

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