Marketing and Promotion
Accessories News
Marketing and Promotion
Bow & Drape to Pop-in At Nordstrom
The program, Pop-In@Nordstrom: Magic Hour, is the latest in a series for the retailer.
— March 20, 2015
Ellen Tracy Retools at 65
Ellen Tracy is celebrating its 65th anniversary with a new spring print campaign representing the “hyphenated” woman.
— March 4, 2015
Converse Celebrates Chuck Taylor Sneakers in New Campaign
The spring 2015 Chuck Taylor campaign is going streetside.
— March 2, 2015
CMOs Puzzle Over Social Analytics Growth
Marketing executives still looking to make best use of digital media, Big Data.
— February 19, 2015
Marvin Traub Associates Launches Traub Celebrity Group
The business development and advisory firm will be dedicated to working with celebrities and athletes to guide and develop global branded opportunities.
— February 17, 2015
Fredrik Skärheden Named Head of Global PR for Gant
He joins Feb. 16 and will be based at Gant headquarters in Stockholm.
— January 27, 2015
Sofía Vergara Ends Kmart Deal
Kmart was the first retailer to open the door for the actress to get into the celebrity licensing game.
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Evine Live Inc. to Resume Live Broadcasting
The company will do a live broadcast in Manhattan during Valentine’s Day weekend.
— January 12, 2015
Digital Kiosks Fuse In-Store and Online Shopping
Simon Property Group and eBay Inc. have started to collaborate on creating technologies that spur traffic and improve the shopping experience in malls.
— December 15, 2014
