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  • AdWatch: Gatorade Spot Shows New Generation of Michael Jordan Fans

    Gatorade is capping off its revived “Be Like Mike” campaign with a video created from user-generated social posts that shows a new generation of basketball fans still want to be like Michael Jordan. The video “We All Still Want To Be Like Mike,” created by agency VML, is a montage of posts from young fans [...]

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    Scotch on the Rocks in U.S.

    Global exports of Scotch whisky fell 7% last year, as American drinkers switched in droves to bourbon and other American whiskeys. It was the steepest drop-off in Scotch exports since 1998.

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    How 300 Emails Led to a Summer Job on Wall Street

    While recruiters target elite universities like Princeton, providing on-campus information sessions and informal coffees, students at less-selective schools put in extra legwork.

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