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Ad Placement :: Dark Horse Comics
The Wayback Machine - https://web.archive.org/web/20160214161510/http://www.darkhorse.com/Services/AdPlacement/

Ad Placement

Dark Horse Comics, the largest independent comic-book publisher in the US, has over 25 years experience in creating comics with the best writers and artists in the industry. As the world's leading publisher of licensed materials, we have a broader appeal than traditional comics with titles based on Star WarsBuffy the Vampire Slayer, Angel & FaithMass Effect, Dragon Age, and Conan the Barbarian. Dark Horse also publishes creator owned comics such as Mike Mignola's B.P.R.D., Brian Wood's The Massive, Matt Kindt's Mind MGMT, and Gerard Way's The True and Fabulous Lives of the Killjoys. Dark Horse's ability in marketing titles as well as fan engagement is unparalleled. It is easy to see that our built-in mass-market audience will be perfect for your next ad campaign.

Circulation Flexibility
Advertise across our whole line or target readers of a specific title. We can structure an advertising package to meet your specific goals.

High Frequency
Comic books are shipped every week, reaching stores five days after publication. This makes it simple to dovetail comics into your other marketing programs. Here are just some of the clients that have benefited by advertising in our comics:

  • Sega
  • General Mills
  • ABC Television
  • Toys R Us
  • Parker Brothers
  • Hasbro
  • Kellogg's
  • Warner Bros.
  • 20th Century Fox
  • Microsoft
  • Namco Bandai
  • Virgin Records
  • EA Games
  • Universal Studios
  • Lego
  • Sony Playstation
  • Nintendo
  • Capcom

For questions related to ad placement, please e-mail Andrea Sanders.

Readership Profile

According to the results of our reader survey, Dark Horse readership breaks down like this:

74% male
26% female
Median age: 24
Median household income: $43,000

Age Group % of Readership
Under 17 31%
18-34 58%
35 and up 11%
Marital Status
Single 65%
Married 25%
No answer 10%
Children
None 69%
1 18%
2 or more 13%
Yearly Household Income
Less than 30K 31%
30K to 50K 37%
50K to 75K 15%
More than 75K 17%
Education
In grade school through high school 30%
High School grad 9%
Some college 30%
College grad 27%
Postgrad 3%
Other 1%
Video Game Platforms
PC 64%
PS3/PSP/PS Vita 71%
Xbox 360 68%
Wii/Wii U/3DS 24%
Mac 14%
Mobile device 44%
Note: many respondents had more than one game platform
Game Purchases in the Next 6 Months
1-2 45%
3 or more 35%
None/no answer 20%