Custom Publishing
Dark Horse Comics is the industry leader in creating comics based on entertainment properties. For over twenty five years, we at Dark Horse have published comics based on top entertainment properties, including Star Wars, Conan, Mass Effect, and other best-selling comics and graphic novels. This experience makes Dark Horse an ideal partner in developing original comic content to promote your brand, property, or concept to fit your specific needs.
Our editors work with the best writers and artists in the industry to create compelling, engaging comic material that will meet and exceed your expectations for marketing campaigns or property development in new media.
With the ability to develop print, digital, web, and mobile content, we can expose your brands and properties through a variety of venues and media channels.
In addition to comics, we also develop original products for premiums or exclusive retail offerings, including figurines, playing cards, glassware, and more.
Potential offerings:
- * Comics as trade-show giveaways to engage clients and consumers through original story and artwork.
- * Professional spot artwork to integrate into marketing campaigns and brand-development programs.
- * Value-added premium items as presell incentives, retailer-exclusive bundles, and collector’s edition sets.
- * Digital comics delivered through the Dark Horse Digital program and distributed through iOS, Android, and browsers to be accessed on mobile devices and the web.
- * Visualizations of your screenplay or novel to illustrate your story and concept for new media opportunities and extend your brand or property into new mediums.
Past project examples:
Falling Skies comic program for TNT network—We developed an original print comic as a prequel to TNT’s science fiction show Falling Skies, produced by DreamWorks Television. This promotional giveaway at San Diego Comic-Con and New York Comic Con was followed by a long-running digital comic that led up to the premiere of the show: http://www.fallingskies.com/watch/Comics.
Fallout: New Vegas hardcover graphic novel for Bethesda Softworks—We produced a forty-eight page hardcover graphic novel that was included in the collector’s edition of the Fallout: New Vegas game release on Xbox 360, PlayStation 3, and PC. In addition, we distributed a digital preview of the book as an iTunes app to promote the release of the set.
McGruff the Crime Dog spot art for the National Crime Prevention Council—We created fifty spot-art illustrations for the McGruff the Crime Dog campaign to revamp the style and imagery of the brand for print and online programs.
Tomb Raider: The Beginning—We made a graphic-novel prequel to the new Tomb Raider game from Crystal Dynamics and Square Enix. This was an original hardcover book developed as a retailer-exclusive bundle with the game at Best Buy.
Masters of the Universe minicomic program for Mattel—We produced a set of original minicomics as value-added premiums to package with Mattel’s Masters of the Universe Classics line of action figures.
Sin City Recut, Extended, Unrated Edition DVD graphic novel—We produced a special edition of Sin City Volume 1 for this new edition of the Sin City film on DVD, distributed by Buena Vista Home Entertainment.
Contact us for more information about custom publishing.
