Over 45% of U.S. pay-TV subscribers find cloud DVR technology very appealing, according to new research from Parks Associates.

The report, Cloud DVR: The New Face of Television, reveals that consumers show particular interest in unlimited storage space and two-week catch-up services for video.

Other key highlights from the report include:

• More than 40% of broadband households in the United States and United Kingdom and over 30% of broadband households in Belgium and France have some kind of DVR.
• Consumer demand for DVR capabilities remains strong; however, the industry is still grappling with contentious content issues such as storage capacity and duration.
• The Aereo case left licensing for cloud DVR rights largely unaffected, allowing pay-TV providers to move forward with cloud DVR development and implementation.

Analyst Glenn Hower is available to comment on the Aereo ruling, Comcast's X1 DVR service, and other new technology from content owners and providers. To schedule analyst comments or an analyst briefing, contact Holly Sprague.