Zoe Sugg

Beauty, Fashion and Lifestyle Vlogger

A surrogate big sister to teens everywhere, 25-year-old Zoe 'Zoella' Sugg provides fashion and beauty tips and make-up tutorials to her millions of subscribers on YouTube while allowing people to see behind the scenes of her life as a digital star. She began her blog while working as a 19-year-old interior design apprentice, and the YouTube channel followed shortly after when Sugg was working at New Look. With YouTube subscribers approaching 10 million, almost 4 million Twitter followers and a further 6.6 million followers on Instagram, Sugg wields an influence of which the giants of old media can only dream. Her debut novel Girl Online was released in 2014 and became the fastest-selling book of that year, with her second, Girl Online On Tour, following at the end of 2015.

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