Matthew Freud

chief executive, Freuds

With clients as prestigious and diverse as Burberry, Google, Mars, Pepsi and Chiltern Firehouse, PR guru Matthew Freud is perhaps the best connected communications professional in the industry. Following a three-year apprenticeship, he founded Freuds at the precocious age of 22, and has witnessed it grow into one of the largest – and now fully independent – PR firms in the UK, whose clients pay a premium for a large staff and unparalleled resources. In 2015, the great-grandson of Sigmund Freud became the first ever member of PR Week’s Hall of Fame. He sits on the board of trustees for Comic Relief along with his sister Emma and her husband Richard Curtis.

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