Oliver Schusser

Vice-President, iTunes International

As vice-president at iTunes International, Oliver Schusser oversees its activity in over 150 markets outside the US, as well as managing the iTunes Store, the App Store and the iBooks Store. iTunes’s market share is practically unprecedented, with two thirds of consumers opting for its format above others. Schusser plays a key role in Apple’s dominance of the European download market and in organising its annual iTunes Festival at the Roundhouse, which aims to target a broad audience and promote diverse artists, which last year included One Direction and the Chemical Brothers. iTunes’s streaming service, Apple Music, launched in June 2015 as a rival to Spotify, and saw 11 million people sign up to its three-month trial.

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