Simon Tam

Christie’s head of wine for China, Simon Tam is a pioneering wine consultant and educator with over 20 years’ experience developing and nurturing the Chinese wine market. He is the founder of the Independent Wine Centre in Hong Kong and Shanghai, founding chairman of the Greater China Wine Critics Association and co-founding director of Cathay Pacific Hong Kong International Wine and Spirits Competition. Tam was voted Best Wine Consultant by Wine Business International magazine. He also serves on several Hong Kong SAR government advisory committees related to the wine industry and is a member of numerous professional groups. As an active columnist and speaker, he regularly writes for international media and has spoken at wine conferences worldwide including VINEXPO and the London International Wine Fair. He also created Flavour Colours – the world's first Chinese food and wine pairing app.

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