Greg Paull
Greg Paull co-founded and runs R3, a global consulting firm focused on improving the efficiency and effectiveness of marketers and their agencies through media auditing, research and training. Founded in 2002, rapid growth enabled R3 to secure business from sponsors of the Beijing Olympics in 2008, preparing and monitoring their campaigns. Today the consultancy works with nine of the world’s top 20 marketers including Unilever, Coca-Cola, AB InBev, Samsung, Mastercard, Nestlé and Mercedes Benz. Paull is the co-author of China CMO, the first book on marketing in China in consultation with 16 of its top chief marketing officers, from Coca-Cola, Starbucks, VISA and McDonald’s to Lenovo and Bank of Communications. He previously held positions at DraftWorldwide and Ogilvy, and for more than ten years won and led the Nokia business for Bates across 30 Asia Pacific markets.
