Chris Bovill and John Allison, Advertising, Marketing & PR, Debrett's 500 2016, People of Influence

Chris Bovill and John Allison

Heads, 4Creative

As heads of 4Creative, Channel 4’s in-house creative agency, Chris Bovill and John Allison lead a 40-strong team producing creative content across all the channel’s brands and services. They were responsible for Channel 4’s recent rebrand, which saw its already slick, eye-catching aesthetic further refined with new fonts and colour schemes, and its iconic logo broken down into its constituent blocks. Bovill and Allison were also the duo behind the provocative 2016 Paralympics adverts parodying cinema’s stereotypical portrayal of those with disabilities. They joined 4Creative in 2012 from advertising agency Fallon, where they were creative partners, and prior to that worked as a creative partnership for TBWA/London.