Al MacCuish

Chief Creative Officer, Sunshine

Sunshine is a multidisciplinary creative agency co-founded in 2012 by CCO Al MacCuish and CEO Kit Hawkins, who had previously set up the entertainment division together at ad agency Mother. Sunshine counts the BBC, Google, Nike and Penguin amongst its clients and specialises in speaking to audiences through popular culture – securing Baileys’ sponsorship of the Women’s Prize for Fiction for Baileys, for example. MacCuish’s expertise in storytelling extends beyond marketing: he is a published children’s author whose book Operation Alphabet was listed in the Daily Telegraph’s 100 best children’s books of all time. 

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Debrett's 500 2016