SXSW

All stories in SXSW

• IKEA may not have won SXSW's Innovation Award, but it's the most accessible tech there

  You might not think Ikea and its line of allen wrench-assembled decor are all that cutting-edge, but there's a reason ...

  • Natt Garun

• Scientists can make copies of memories. Here's what that might mean

  Dr Ted Berger is working on a brain implant to make life better for people who have problems with long-term memory. The science ...

  • Martin Bryant

• A tale of two #Gamergate panels at SXSW

  While South by Southwest is a festival that examines a lot of things -- new technology, up-and-coming trends and big questions ...

  • Lauren Hockenson

• Now there's an app to help gun lovers find friends to shoot the sh*t with

  Hearing pitches about bizarre new apps is part of the SXSW experience, but when we were contacted by a company claiming ...

  • Katie Moffat

• We went to a wake for dead startups at SXSW – and it was brilliant

  I don't like to use words like 'brilliant' lightly, but seriously, the Irish Startup Wake at SXSW really was that. Failure is something that has become fetishized in the startup world. At some point in the past few years 'it's okay to fail' became 'failure is cool.' But there's ...

  • Martin Bryant

• How Samsung's VR thriller will change the way film directors manufacture fear

  The scene opens to a children's playground in a park. Two mothers are having a conversation on the bench as their kids run about. You can choose to stay focused on the women and listen to them talk, or investigate the playground to see where their children are playing. And ...

  • Natt Garun

• Smell a celebrity’s death with this scary morgue machine

  What if you could travel back in time and experience the last four minutes of a famous person's life? Well, you can, if you're willing to lock yourself in a morgue cabinet in the dark, listen and deeply inhale the air around you. That's the only mildly-scary premise behind the ...

  • Lauren Hockenson

• 'Moon Shot,' the story of the Google Lunar XPRIZE, is now in the Play Store

  A new nine-part Web series about the Google Lunar XPRIZE had its world premiere yesterday at SXSW. Titled 'Moon Shot' and directed by Academy Award nominated filmmaker Orlando von Einsiedel and executive producer J.J. Abrams, follows the journey of the different teams who are ...

  • Katie Moffat

• According to big data, the Web is making us less open-minded

  The modern Web is often lauded for the way it has democratized communications and provided a platform through which individuals can influence and reach a mass audience, without gatekeepers like the traditional media. The reality, however, may be somewhat different, according ...

  • Katie Moffat

• How Pied Piper's sarcastic ad campaign has already won SXSW

  SXSW is technically not over – but every year, it seems we know the clear darling way before the festival ends. 2016 hasn't offered any obvious fan-favorites like Meerkat or Secret (RIP x2), so I'll just go ahead and nominate Pied Piper for the win. Pied Piper is a fictional ...

  • Natt Garun

• We played the emotion-detection game with Pepper the affectionate robot

  At the IBM Cognitive Studio at SXSW, the company demoed the Watson-powered emotion-reading robot, Pepper. More than 7,000 robots have been deployed at Japanese stores, cruise ships and hotels, with goals of providing guest services, entertainment, and advertising promotional ...

  • Natt Garun

• Is your data being used against you?

  We've had several decades of platforms and apps collecting data about us – and in a heavyweight panel on Sunday at SXSW, the debate turned to how that data is being used to both make assumptions about us and alter the products and services we're offered. In the introduction, Ashkan ...

  • Katie Moffat