(Translated by https://www.hiragana.jp/)
The New York Times Media Kit
The Wayback Machine - https://web.archive.org/web/20170606093638/http://nytmediakit.com/digital
Specs Contact

Digital

Access and connect with our award-winning journalism — in articles, video, slideshows and multimedia features — and become part of one of the most engaged, loyal community of readers on the Web, with 78.1 million unique visitors each month.

Source: comScore Media Metrix Multi-Platform Study, March 2016

Specs

  • Digital Audience

    The New York Times has experienced unprecedented audience growth.

    • NYT Digital is a global powerhouse with more than 126MM unique readers worldwide.
    • Our readers are mobile-first with 73% of readers consuming NYT content exclusively on mobile devices.
    • More Millennials are turning to NYT than ever before, reaching 44% each month. They makeup the largest generational segment of digital readers at 36%.


    New York Times Digital readers are more likely to be:

    • Millennials – 123 Index
    • Affluents – 137 Index
    • Power Elites - 154 Index
    • Unafraid to be Unconventional – 119 Index
    • Always Plugged In  - Index 144


    Reader Profile:

    • 92MM U.S. Readers
    • 46% Male / 54% Female
    • Median Age: 40
    • Median HHI $99K

    Sources: comScore Worldwide, January 2017. comScore U.S. Multiplatform, February 2017. Hitwise Audience View 1Q17.