What's Included
Your subscription grants you instant access to all current VB Insight martech reports as well as all future martech reports we’re releasing.
Current Reports:
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The VentureBeat Marketing Automation Index
The number of companies selling marketing technology has tripled annually each of the past two years. Mar... Mobile Games Monetization: What successful game developers do differently
Successful game developers do different things.They use different monetization companies, they use differ... Mobile User Acquisition: How the most successful developers get better users for less money
We've published a new report (August, 2015) on Mobile User Acqusition. If you'd like to purchase both rep... The State of Marketing Technology Fall 2014: Attitudes, usage and investment
In a world where 1,400+ products are vying for attention, the current state of marketing technology is al... B2B Mobile Marketing: the power, the pain, the potential
Mobile marketing is here, and it isn’t just B2C anymore. More and more companies are not just talking t... Mobile App Analytics: What winning mobile developers use
Building a great app is step one. Acquiring users is step two. Engaging and monetizing users is step thre... Digital pitchforks: Turning social media complaints into brand wins
Every minute of every day, your brand is on trial in the court of public opinion.Customers complain about... Mobile Marketing Automation: How the most successful apps drive massive engagement & monetization
The biggest apps and the most successful enterprises do things differently. Mobile marketing automation i... The State of Marketing Technology Winter 2015: Cost of ownership and return on investment
In the State of Marketing Technology Fall 2014 report, our research suggested that marketing technology h... Mobile in Retail: payment wars, showrooming, and SoLoMo strategies
Mobile in RetailRetailers have become more sophisticated in their response to consumer mobile use and in ... Omnichannel Trends: Data, platforms, mobile, and commerce
The omnichannel customer journey has been transformed in the past five years. Not simply by technolo... Big Data, Meet Dumb Data: How CMOs are driving value from more (and less) data
One of the biggest challenges CMOs face is finding insights from large data sets. We talked to marketing ... Marketing Clouds: How the best companies are winning via marketing technology
In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionalit... The Rise (and fall) of the Chief Digital Officer
Chief Digital Officers are sweeping the globe across nearly every industry. First they came to medi... Conversion optimization: how to win at performance marketing
In an increasingly competitive marketplace, conversion rate optimization (CRO) tools, techniques, and tac... Q1 2015 Marketing Tech Funding Landscape
We’ve tracked nearly $3B in fundings, acquisitions, and IPOs for marketing tech in Q1 of 2015. This rep... Social media management: Tools, tactics ... and how to win
In a world where the customer is constantly connected to social networks, understanding that space and th... Marketing automation: how to make the right buying decision (the first time)
Only 5% of businesses are currently using marketing automation, yet those that do are generating outsized... Virtual and augmented reality: Where is it heading and who will win?
Virtual reality (VR) and augmented reality (AR) systems are considered hot topics in the video games indu... Video game industry influencers - May 2015
If you want to reach those that play video games, you have a number of marketing options.Advertising, con... Buyer’s Guide: How to navigate the email marketing landscape
You’ve got mail.It’s been a long time since any of us have waited for the whir of the modem to finish... Brands and mobile advertising: How to win
Billions of smartphone users have downloaded 350 billion apps. We spent 76% more time on those phones in ... Identity and marketing: Capturing, unifying, and using customer data to drive revenue growth
Modern marketing is customer-centric. Rather than one-way, generic message broadcasting, marketing today ... Project Management 2015: Agile, Waterfall, Hybrid, and the Future
How we get work done is transforming and evolving at a rapid pace. In addition to the old school project ... Configuration Management Tool Showdown
[[{"fid":"8206","view_mode":"default","fields":{"format":"default","field_file_image_alt_text[und][0][val... Q2 2015 Marketing Tech Funding Landscape
We've tracked over $3.5 Billion in fundings, acquisitions, and IPOs for marketing tech in Q2 of 2015. Thi... The State of Marketing Technology 2015 - Hyper-personalization: What customers want, and what they hate
How do consumers view personalized marketing, and the data collection that it requires? Is it something t... VB mobile app engagement index: July 2015
So long Ashley Madison, hello Tinder?Tinder had the biggest increase in app store ranking over the past 3... Marketing Personalization: maximizing relevance and revenue
These are early days for many forms of personalization, but there is now substantial evidence in the form... The State of Marketing Analytics: Insights in the age of the customer
There’s more data available than ever, and that’s exactly why it’s so challenging to truly make sen... Marketing Technology Winners and Losers: Adoption Numbers From 40M+ Companies
The marketing technology universe continues to grow and change. Watching the winners and losers as market... Mobile User Acquisition: How top publishers get the best users for less money
How do you get the best mobile users?To answer that question, we surveyed 731 mobile developers with over... Web personalization: How big (and small) companies are increasing conversions and boosting retention
Whether your company is a huge B2B technology SaaS vendor or a small B2C retail company, maximizing the r... FB v GOOG: Who’s really winning in digital video?
Every single day, the world's internet users spend well over 150,000 aggregated years reading, watching, ... Q3 Marketing Tech Funding Landscape
VB Insight is reporting nearly $3.8 Billion in moving money (funding and acquisitions) for marketing tech... App Store Optimization: Money for nothing, and installs for free
Organic installs are hugely important for mobile app marketers.For the average app, they comprise 70-80% ... Email Personalization: Increase opens, clicks, and revenue with the right strategies and technologies [A Practitioner Guide]
Email is the marketing ROI leader and the preferred channel for customers to receive information from bra... Email Personalization: A vendor landscape overview and selection guide
For marketers, email remains the marketing ROI leader. For consumers, it remains the prefe... Q4 2015 Marketing Tech Funding Landscape Analysis
VB Insight is reporting over $7.4 Billion in moving money (funding and acquisitions) for marketing techno... Email Personalization Report Bundle
Getting unmatched returns from your email marketing activities is no longer a stretch goal. At VB Insight... VB Mobile Report Bundle
Buying and getting the best from mobile marketing technology doesn't need to be difficult. VB Insight has...
Upcoming Reports:
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Martech: high/low
Ideal vs possible: how to achieve martech success on a tiny budget.... Advanced Analytics
Big Data and Personalization... Console Market in China
Augmented Reality, Virtual Reality, and more...... Adtech: the truth
Mitigating the risk of non-human traffic, fraud, viewablity, and more...... Email Personalization
Personalizing emails via segmentation, behaviorial data, and more to increase conversions... M-Commerce
Exploring the m-commerce market and which platforms are winning... Attribution
Who is using what, and how they're succeeding... E-Commerce
Exploring the e-commerce market, and the platforms that are succeeding... Marketing Data Management
A deep dive into marketing data management and marketing intelligence platforms... 2016 Digital Marketer's Buyer's Guide
Demystifing the digital marketer's toolbox... B2B Sales Acceleration
Platforms, strategy, and outlook... Adtech & Martech
How marketers are winning at the intersection of adtech and marketing tech... Mobile Monetization
How the best apps make the most money.... Video Game Talent Report
Where are the hotspots for modeling, coding, and overall video game talent, and what that means for the v... Customer Experience
Convergence of service, marketing, and sales. ... Marketing Resource Allocation
Prioritizing and allocating your marketing resources... Content Marketing
Creation, curation, and promotion - what works, and how brands can replicate at scale... Omni-channel Marketing
Closing the loop with omni-channel and online-to-offline convergence...
