Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Facebook’s 16 straight quarters of blockbuster growth and profits have made it a Wall Street darling. Investors traded Facebook shares up 33% in 2015, even as the company increased its costs to cover ambitious (and expensive) long term bets like virtual reality headset Oculus Rift, messaging app WhatsApp, and Facebook Messenger. Facebook’s early success with video ads and monetizing its photo sharing subsidiary Instagram have shown the company’s ambitious long term projects won’t hurt revenue growth in the short term. But with great power comes great responsibility, which Facebook has learned devastatingly quickly as the social network found itself as a battleground of trolls and fake news during (and well after) the 2016 U.S. presidential election. Facebook Live, originally perceived as the future of the company increasingly depending on video, became a flashpoint after several broadcasts of police brutality, rape, suicide, and murder. Facebook has promised to hire human editors to keep the situation under control, and CEO Mark Zuckerberg has even promised to visit every state in the nation to take a pulse on the social conversation and the political climate sparking speculation that Zuckerberg is planning a bid for a higher office.
CEO
Mark Zuckerberg
CEO Title
Chairman & Chief Executive Officer
Sector
Technology
Industry
Internet Services and Retailing
HQ Location
Menlo Park, CA
Website
Years on Fortune 500 List
5
Employees
17,048
SPONSOR CENTER
$ millions | % change | |
---|---|---|
Revenues ($M) | $27,638 | 54.2% |
Profits ($M) | $10,217.0 | 177.0% |
Assets ($M) | $64,961 | |
Total Stockholder Equity ($M) | $59,194 | |
Market Value — as of March 31, 2017 ($M) | $410,522 |
Profit as % of Revenues | 37.0% | |
Profits as % of Assets | 15.7% | |
Profits as % of Stockholder Equity | 17.3% |
Earnings Per Share ($) | 3.49 | |
EPS % Change (from 2015) | 170.5% | |
EPS % Change (5 year annual rate) | - | |
EPS % Change (10 year annual rate) | - |
Total Return to Investors (2016) | 9.9% | |
Total Return to Investors (5 year, annualized) | - | |
Total Return to Investors (10 year, annualized) | - |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
News about Facebook
As part of a first of its kind deal.
A debate about his latest work brought out an unusual alliance of critics: white supremacist Richard Spencer and philosopher Cornel West.
These 32 companies are on at least four of Fortune's 2017 rankings.
Even tech moguls make mistakes online.
Say goodbye to ads that expand to cover your screens.
Quotes delayed at least 15 minutes. Market data provided by Interactive Data. ETF and Mutual Fund data provided by Morningstar, Inc.. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. S&P Index data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved Terms & Conditions. Powered and implemented by Interactive Data Managed Solutions