Global market and opinion research specialist | Ipsos

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Global market and opinion research specialist | Ipsos

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Consumer & Shopper

The Secret to Unleashing a Disruptive Brand? Stop Being a Victim

This report speaks to clients to find out how to survive in a transforming market and...

18 September 2018

Investing in ASEAN 2018|2019

As the ASEAN bloc continues to grow and move towards greater economic integration,...

17 September 2018

Media & Brand Communication

Last Impressions Also Count

How to evoke an emotional response to leave strong branded memories. While we all know...

19 September 2018

Features

Discover Ipsos Update

A selection of the latest research and thinking from Ipsos teams around the world.

Ipsos Update - October 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. October’s edition features new papers on agile research, surviving disruption, and creating strong branded memories in ads, as well as reports on Kenya, populism, and young people globally.

1 October 2018

Ipsos Update - September 2018

Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. September’s edition features new papers on mystery shopping in the luxury industry, in-app advertising, and affluent travel, as well as case studies on social media data in India and current economic and demographic trends in Serbia.

3 September 2018

Ethnography: an Unfiltered View of Reality

Ethnography is a research method made for investigating cultural practices, rituals, consumer behaviour, routines and social norms. It helps our clients identify previously unseen opportunities through looking at people’s worlds in a new way, through putting behaviour at the heart of our investigation.

11 June 2018 Ethnography

Four Ways Agile Research Will Evolve to Drive Innovation

In today’s fast-moving, shape-shifting world, it seems virtually every business, every marketer, and every researcher wants to be agile. But, what exactly does agility mean?

5 September 2018

Introducing to Brand Value Creator (BVC)

Brand Value Creator (BVC) helps you understand how to grow brands and how people make choices.

30 January 2018 Brand Value Creator

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