Fashion Forward
A Guide to Fashion Forecasting
eBook
2nd Edition
ISBN:
978-1-5013-2830-5 (online)
978-1-5013-2827-5 (paperback)
978-1-5013-2828-2 (epdf)
Published:
2018
DOI:
10.5040/9781501328305
Buy this book
bloomsbury.com
Abstract
Fashion Forward demystifies the exciting career of a fashion forecaster and fosters skills that will benefit any design professional. The book begins with an overview of fashion forecasting theories and concepts and then leads readers through a step-by-step guide to creating and presenting a forecast. The authors reveal the inner workings of global fashion forecasting through real-world examples and interviews with both influential forecasters and the designers who rely upon them. Fashion Forward enables readers to start spotting tomorrow’s trends today and compellingly communicate them—both visually and verbally—to inspire fashion innovators.