Bloomsbury Fashion Central

Table of contents

• Front matter
  • preface pp. xiii–xviii
  • acknowledgments pp. xix–xx
• Section One: Introduction to Fashion Retailing
  • The Nature of the Fashion Retailing Industry pp. 1–18
  • The Global Impact of Fashion Retailing pp. 19–34
  • Organizational Structures pp. 35–50
  • The Fashion Consumer pp. 51–74
  • Retail Research Directions in Today’s Retail Environment pp. 75–92
  • Ethical Practices and Social Responsibility by Retailers pp. 93–110
• Section Two: The Fashion Retailer’s Environments
  • On-Site and Off-Site Locations pp. 111–128
  • Designing and Fixturing Brick-and-Mortar Premises pp. 129–146
  • The Importance of Visual Merchandising to Stores pp. 147–166
• Section Three: Management and Control
  • The Human Resources Division pp. 167–190
  • Merchandise Distribution and Loss Prevention pp. 191–210
• Section Four: Merchandising Fashion Products
  • Planning and Executing the Purchase pp. 211–228
  • Purchasing in the Global Marketplace pp. 229–246
  • Private Label Importance to the Merchandise Mix pp. 247–262
  • Inventory Pricing pp. 263–278
• Section Five: Communicating with and Servicing the Fashion Clientele
  • The Importance of Advertising and Promotion pp. 279–300
  • Communicating to Customers Through Electronic Media pp. 301–320
  • Servicing the Fashion Shopper pp. 321–338
• Back matter
  • Careers in Fashion Retailing pp. 339–346
  • Glossary pp. 347–356
  • Credits pp. 357–358