Bloomsbury Fashion Central -

The Fashion Intern

eBook

2nd Edition

Michele M. Granger

ISBN:

978-1-5013-0366-1 (online)

978-1-5636-7910-0 (paperback)

978-1-6090-1207-6 (epdf)

Published:

2010

DOI:

10.5040/9781501303661

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Abstract

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today’s job seeker’s marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.

Front matter
- Preface pp. xv–xvii
- Acknowledgments p. xviii
- Introduction pp. xix–xxii
Getting Started pp. 1–30
Writing a Résumé and Letter of Application pp. 31–62
Applying and Interviewing for the Internship pp. 63–104
Before Settling In pp. 105–130
The Company Mission, Image, and Location pp. 131–178
The Nature of the Organization pp. 179–204
The Customer pp. 205–224
The External Environment and E-commerce pp. 225–242
The Product and Pricing pp. 243–272
Product Development and Design pp. 273–304
Production pp. 305–326
Promotion and Publishing pp. 327–352
Back matter
- Appendix A: Internship Learning Agreement pp. 353–354
- Appendix B: Resources for Finding Internships and Researching Employers pp. 355–369
- Appendix C: Daily Activity Journal pp. 370–371
- Appendix D: Weekly Activity Report pp. 372–373
- Appendix E: Student’s Internship Summary pp. 374–376
- Appendix F1: Internship Supervisor’s Intern Evaluation: Rating Chart and Short Answer Questions pp. 377–379
- Appendix F2: Internship Supervisor’s Intern Evaluation: Checklist/Rating Scale pp. 380–382
- Appendix G: Intern’s Internship Supervisor Evaluation pp. 383–384
- Appendix H: Intern’s Self-Evaluation pp. 385–387
- Glossary pp. 388–404
- Credits p. 405

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The Fashion Intern

Abstract

Table of contents