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Marketing
The good, bad and ugly truth: When ads become memes
As brands go all out with their campaigns on all mediums possible, an overload of ads – good or bad -- often makes them a part of our daily conversations or even trending memes on social media. Brand Equity looks into its process and impact...
Real outrage or bot-rage: Managing the fall-out of social media backlash
Marketers are dealing with a surreal impact of social media outrage and backlash against brands. Here's their offline story.
Is responsible marketing getting lost in translation?
As consumer expectations continue to rise by the day, brands face an uphill task of gaining their trust with response efforts and marketing.
E-commerce majors including Flipkart cashing-in on discounts, together
As pandemic-struck India eagerly awaits the much-needed festivities, e-commerce majors such as Flipkart have joined hands with many other brands for their annual big discount days.
From Byju’s to Amazon, digital is the king when it comes to advertising
For brands the best way to reach consumers during the pandemic has been through the digital world. For digital advertising companies, it was the moment they were waiting for.
How brands are helping customers navigate the new world
Consumption patterns have been changing in line with new routines. We are noticing new types of playlists on our platform. Recipe playlists, for instance, are very popular.
Marketers need to engage through empathy: Salesforce’s Stephanie Buscemi
Buscemi said that with a digital-first mindset, there’s a good opportunity to be smarter about using data to make sure that our touch-points with customers are intentional, mindful, and impactful.
5 rules for winning with automated marketing
Machine learning is one automation tool that can boost your efforts to meet people’s high expectations.
Why digital advertising still makes sense during an economic turmoil
These advertisements might not convert into actual sales, but the sole motive of keeping your product in the customer’s mind can be achieved evidently.
There is an odd efficiency to this pandemic
It makes going through the motions feel meaningless and it makes truly important meetings bring people together to solve problems that no individual could solve alone. It makes us feel human. It makes us feel a part of something bigger.
Thriving during the lockdown: Game plan of small Indian brands
At a time when most established brands are struggling with their supply chain, the young blood has stepped up its game to make its presence felt and let the world know that it care and can deliver. Brand Equity decodes what’s working for younger, smaller brands and what the post-lockdown world may have in store.
How marketers see the post-Covid world and the way forward
Consumer inertia, which is the biggest obstacle in ordinary situations, is passé. With significant changes to their environment, consumers are continuously evaluating and revaluating their choices across categories and brands.
Strategy and tactics for sales professionals during Covid-19 crisis
The time saved on travel can now be used to upskill or learn about a new sector or industry that you previously did not cater to. Having a sound knowledge of your clients’ business makes you stand out amongst your competition.
Customer Experience: The new ‘mantra’ for business success in the digital era
APAC businesses understand the importance of customer experience and are focused on optimising the customer journey in 2020, with one in five (19%) APAC organisations identifying better CX as their most exciting opportunity for this year.
Here’s how you win the consumer’s trust
Changing customer priorities and journeys create new opportunities for marketers to engage with consumers and win back their trust.
Marketing in a machine world
With the evolution of brand purposes, brands began talking to the human soul. And now the next ‘organ’ to attack could be the device!
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