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Emily Burns – WWD
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Emily Burns

Wellness Market Reporter

Emily Burns is the wellness market reporter at Women’s Wear Daily and Beauty Inc. Prior to joining the team, she was the assistant beauty editor at ELLE Magazine. She has also written for New York Magazine’s The Cut, Art Net, Brooklyn Magazine and The Knot, covering fashion, beauty and culture. Burns holds a bachelors and masters in journalism from Northwestern University and a masters in fashion management from Parsons at The New School. When she’s not writing about all things wellness, she’s probably sipping an Aperol spritz or snuggling with her cat Wednesday.

More From Emily Burns

The Hype Is Up: Here Is What Is Really Needed to Drive Sales for Menopause Brands

Experts stress that the key elements for growth will be clinically backed formulas and products, new ways of…

Sporty & Rich Founder Emily Oberg Wants In on the Sexual Wellness Game

In May, Oberg filed a trademark application for a brand called Sensual Sport, which would sell personal oils…

From Simone Biles’ Classic Top Knot to Jordan Chiles’ Graphic White Eyeliner, a Look at the Best Beauty Looks at the 2024 Paris Olympics Artistic Gymnastics Women’s Team Final

Team USA took home the gold at the 2024 Games.

Hello Cake Is Launching ‘Viagra’-esque Prescriptions for Women

The brand is launching two prescription medications that address low sexual desire in women. 

EXCLUSIVE: Chelsea Piers Fitness’ Latest Location Combines Design, Recovery and a Love for New York City All in One Place

The new club, located at the One Madison building, will open to the public on Thursday.

How Costume Designer Qween Jean Created ‘Feline Fashion’ for ‘Cats: The Jellice Ball’

The latest production of 'Cats' at the new Perelman Performing Arts Center is bringing in new and old fans…

EXCLUSIVE: Travis Barker’s Barker Wellness Launches at Sprouts With New Functional Mushroom Gummies

Following an expansion to the Asia-Pacific region and several launches earlier this year, the Blink-182…

EXCLUSIVE: How Fashion Veteran and World Traveler Sonam Sangmo Is Building New York City’s New Wellness Hotspot

Oases, located at the corner of 14th Street and Sixth Avenue, includes a healthy café, event-friendly…

EXCLUSIVE: Influencer Mari Llewellyn’s Wellness Brand Bloom Nutrition’s Latest Launch Is a Gut Health-oriented Energy Drink

The sparkling beverage, which comes in four fruity flavors, launches exclusively at all Target doors Friday. 

EXCLUSIVE: This Functional Onesie Suit Aims to Provide the Same Benefits as a Pricey Lymphatic Drainage Massage

Today, biohacking brand Heat Healer launches the first item in its wearable wellness collection, which…

EXCLUSIVE: From Weight Loss Drugs to Vagal Toning, This New Clinic Wants to Be a One-stop Longevity Shop

Located in New York City's West Village, Extension Health is the longevity sector of Hudson Health offering…

The Sweet and Sour Truth on Gummy Vitamins

As candy-like supplements continue to soar, brands are responding with sugar alternatives, varying formats…

TikTok’s Latest Wellness Trend ‘Cortisol Face’ Is an Opportunity for Brands to Tap Into Stress-relief Products

Creators are taking to the platform to discuss how high levels of stress could be making them look puffy and…

U.K.-based Neom Wellbeing Plots United States Expansion With New York City Store

Last year, the brand launched its U.S. website. Now, it's betting big on brick-and-mortar.

Isaac Boots Joins Mindset Wellness as Cofounder and Chief Mindset Officer

Boots' new titles come after years of working with the brand on products, including patches and gummies.