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Historically in the US, approximately 80 percent of alcohol sales were conducted at off-premise retail establishments such as alcohol, convenience, and grocery stores; with the remaining 20 percent coming from on-premise (bars, restaurants, etc.). As Covid-19 impacts the on-premise beverage alcohol landscape, the balance between on- and off- premise occasions has shifted, with consumers being forced into even more at-home consumption.This is from IWSR, one of the leading research companies serving the alcoholic beverage business. As much as it is Covid killing on-premise today, the on/off-premise ratio has been shifting toward off-premise since the turn of the century.One reason is price. Drinking in always has been cheaper than drinking out, but the gap has grown as on-premise prices have increased more than off-premise prices over the last 20 years. Other factors driving more at-home drinking include stricter DUI laws, a societal/generational shift towards online experiences, the growth of online shopping and delivery services, and better at-home entertainment options. Today, there are 20% fewer places that serve alcohol than there were 20 years ago. According to IWSR's analysis, total beverage alcohol volume sales for off-premise increased by 9.3% over the 52-week period ending August 16th. It would need to increase at twice that rate to compensate for the estimated 75 percent loss of on-premise business. IWSR estimates that, when all is said and done, the industry will have grown 0.06 percent in 2020. Growth? Yes. Thriving? No.