McDonald's Knows You're Sick of Screw-Ups at Drive-Thru Windows
- Latest Easterbook move is in the efficiency of the drive-thru
- 70% of sales are made to people who never leave their vehicles
McDonald’s Goes Up as Chipotle Comes Down
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When you’re cruising the drive-thru, what matters more, how quickly you get your Big Mac or whether they remembered to hold the pickles?
McDonald’s Corp. is betting on the latter. In its latest comeback maneuver, the world’s largest restaurant chain is switching up the outdoor ordering process to make it more personal, and hopefully more accurate. The new method -- it’s called “ask, ask, tell” in McDonald’s speak -- provides three opportunities to check that what the customer requested is what the customers gets.