Flexera Software fourth name in five years for InstallShield customers Under a legal threat from another software firm with a similar name, Acresso Software Inc. is changing its name to Flexera Software after just 19 months. The company will officially announce the change next Tuesday, but had already notified partners and customers on Thursday. Acresso sells software such as its installation utility, InstallShield, and software license manager, FLEXnet, to software vendors and enterprises. It was spun out of Macrovision Corp. after the unit was acquired by venture capital firm Thoma Bravo LLC in April 2008. Macrovision retained the digital rights management (DRM) apps for which it is best-known. It changed its company name in July to Rovi Corporation. Acresso, which the company said was derived from the Latin word “Cresco” for “to grow, increase” faced a “challenge” on its name from ERP software maker Agresso Software, said Randy Littleson, senior vice-president of marketing for Acresso. “Our executive team decided that there were better ways to invest our time and money, and that we didn’t need this distraction,” Littleson said. “The action we’re taking will let us avoid a potential lawsuit.” Agresso did not immediately return an e-mailed request for comment. Agresso was founded in 1980 and has annual revenue of about $475 million. It also has 3,500 employees at 16 offices globally. That dwarfs Acresso, which has 375 employees and annual revenues of $115 million. Flexera will be the fourth name in five years facing long-time users of InstallShield, which was bought by Macrovision in 2004. Perhaps predictably, early public reaction to the new name tended towards the sarcastic. “As if the makers of InstallShield hadn’t already done enough damage to their brand, let’s just go change names yet again!” wrote Christopher Painter, an InstallShield consultant, on his blog yesterday. “Acresso Software is becoming Flexera Software for no apparent reason. Go ahead. #ScrambleMyBrands,” another tweet said. Littleson said the company considered changing its name to Installshield, being that it is its best-known product, but ultimately came to the conclusion that it didn’t represent the breadth of its application stable. He dismissed the notion, brought up by some bloggers, that the new name will cause legal trouble or just confusion with a solar and wind power company Flexera. “We’re quite aware of it. That’s one of the reasons why it’s Flexera Software,” he said. “How similar are we to an energy company? We think this is very different, compared to when it was two software companies.” Related content feature WWDC: What’s new for Apple and the enterprise? Apple's big developer event includes a basket of enhancements aimed directly at the needs of enterprise IT. By Jonny Evans Jun 12, 2024 6 mins Apple Mobile Device Management WWDC news analysis With new APIs, Apple gears up Vision Pro for frontline workers A collection of new enterprise APIs will let developers create custom apps that bring mixed reality to staffers in manufacturing, warehouse, and production line roles. By Matthew Finnegan Jun 12, 2024 4 mins Apple Augmented Reality Developer how-to Download the environmental, social, and governance (ESG) reporting software buyer’s guide Environmental, social, and governance (ESG) regulations are on the rise. And increasing pressures around ESG concerns have organizations across industries turning to their CIOs to revamp their strategies for ESG reporting. By Stephanie Overby Jun 12, 2024 1 min Compliance Enterprise Buyer’s Guides Green IT news analysis Why Microsoft keeps adding new features to Windows 10 Microsoft is ramping up development on Windows 10 — while preparing to kill it right on schedule next year. By Chris Hoffman Jun 12, 2024 9 mins Microsoft Windows 10 Windows 11 Podcasts Videos Resources Events SUBSCRIBE TO OUR NEWSLETTER From our editors straight to your inbox Get started by entering your email address below. Please enter a valid email address Subscribe