... campaign advertising that is deduced from a supposed general trend of Americanization (see, e.g., Holtz-Bacha 1994, Pfetsch and Schmitt-Beck 1994, Brosda and Schwarz 2001, Römmele and Falter 2002). This term, which is usually negatively ...
... campaign advertising . Although there exists a sizeable literature on campaign con- tributions and interest group politics ( See Morton and Cameron [ 28 ] for a survey ) , in none of the existing models advertising is microfounded ...
... campaign . Advertising is not always well accepted by those who are exposed to it , Britt points out that a basic reason people are opposed to advertising is emotive . Advertising attempts to get people to react . Thus , advertising ...
... campaign . Advertising is inferior to generating news because ( a ) it costs money and ( b ) its credibility is less than that of news . Although advertising messages are usually perceived by the electorate as paid propa- ganda and ...
... campaign advertising in this election , both the " pan - blue " and " pan - green " employed extensive negative advertising cam- paigns which were aimed at questioning and cre- ating doubts about the morals , characters , beliefs , and ...