And the Google Search Honours Awards finalists are…
Returning for a second year, the program recognizes Canada’s best AI-powered search marketing campaigns for 2024.
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Dairy Farmers of Ontario brings Milk Masters back to CTV.ca
The show is returning to the Bell Media platform for a second run next month.
Toyota boosts radio spend, McDonald’s pulls back: AdEase
Subway was the second most active advertiser during the week of Sep. 16 to 22.
CBC, Bell plan Indigenous-led programming
For this year’s National Day for Truth and Reconciliation, the broadcasters have programmed commemorative content.
Dulcedo acquires AI-based influencer marketing app Node
With the acquisition, the agency will offer AI-driven experiences to brands and influencers.
Media Moves: Youtube launches creator takeover unit
Plus, Active Media Services rebrands and Coegi launches in Canada.
Molson Coors inks deal with Canucks Sports and Entertainment
The partnership includes Rogers Arena, Abbotsford Centre and CSE’s roster of hockey teams.
RxBar partners with Toronto run clubs to reach active consumers
The protein bar is launching a series of pop-up events at different running clubs in Toronto.
Go FM acquires two Evanov radio stations
The two stations were rescued from closing today, but the future of a third Ontario station remains unknown.
Spotify’s ad revenue is expected to reach $2.1 billion this year
The music streamer has seen an 81% year-over-year increase in video streaming among Gen Z users.
Traditional ad spend in Canada dropped 22% YoY in July
Guideline’s numbers show that spend on TV network’s streaming channels grew 181%.
McDonald’s stays on as top advertiser, followed by The Brick: AdEase TV
The QSR has been the most active advertiser for four weeks in a row.
Instagram and Snapchat roll out new features for teens and creators
AI, a simplified design, and stronger age restrictions are among the updates.
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Corus launches new lifestyle channels Home, Flavour
The new brands will take the place of HGTV Canada and Food Network Canada.
What content do newcomers consume on TV and audio platforms?
MTM’s latest report provides a glimpse into the preferences of this demo compared to those born in Canada.
