TV & streaming Archives

Insights | 05-08-2024

Some of the most successful streaming programs haven’t been new but shows licensed from broadcast and cable TV, like…

Insights | 29-07-2024

Advertisers need guarantees that their ads are reaching the right people, and measuring co-viewing gets to the heart of…

Insights | 17-04-2024

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….

Insights | 16-04-2024

Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…

Insights | 03-04-2024

This guide will help FAST channels prepare for the future, when search and discovery features within individual services…

Insights | 03-04-2024

Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.

Insights | 19-03-2024

While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…

Insights | 20-02-2024

Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.

Insights | 16-02-2024

We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…

Insights | 02-02-2024

Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…

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