(Translated by https://www.hiragana.jp/)
About Us - PARS

About Us

A leading publishing industry innovator for almost 30 years, PARS International is proud to be the official content and IP licensing partner for many of the world’s top media brands. We offer a full suite of products and services that includes hardcopy and digital article reprints, editorial permissions, specialty products, and logo and accolade licensing to companies looking to extend the power of coverage in the premier media brands we represent.

What We Do
How We Do It
Why It's Important
How We Can Work Together
Meet The Team

What We Do

PARS aims to be the industry leader in content licensing program management. Our goal is to continually exceed our client and customer expectations with premium quality, service and integrity.

We serve to protect the value of individual brands while maintaining the editorial integrity and value that those brands have in the marketplace with their readership and constituents.

PARS has successfully taken over in-house programs as well as launched programs for publishers and content providers of all sizes, generating profits from underperforming or previously untapped revenue streams.

Our commitment to the publishing industry and to each of our clients is made possible through our collective professional experience, as well as our belief in the importance of:

  • Honesty
  • Integrity
  • Reliability
  • Trust
  • Long-standing Relationships

How We Do it

Our success stems from a blended approach to inbound and outbound marketing and long-standing, deep relationships with some of the world’s largest consumers of content across all categories.
  • Inbound – We respond to demand funneled through various channels, including our media partners, relationships with brands and preferred supplier partnerships.
  • Outbound – Our team of dedicated sales people, sales assistants and researchers, reviews, prospects and proactively contacts companies and individuals who may be interested in leveraging our partners’ content in their corporate communications, advertising and marketing.

Why It's Important

PARS is a professional content licensing agency with decades of experience and a proven track record working with many of the world's most prestigious media brands. Our efforts result in wide-ranging benefits.

  • Incremental Revenue – Content Licensing is a seven-figure revenue line for many of our media partners. With little to no expense, this revenue drops straight to the bottom line.
  • Increased Brand Exposure – Licensed content, particularly logos and accolades that appear in advertising, marketing, and recruiting efforts, expose your brand to a wide audience.
  • Protect Editorial Integrity – Having an arm’s length in the transaction between creation and the sale of content ensures editorial integrity is maintained.
  • Deter Copyright & Trademark Infringement – PARS polices suspected infringements of your copyrighted content and trademarked logos through the use of digital and offline sources. Our efforts both monetize infringing uses and protect the core value of your assets.

How We Can Work Together

Companies looking to expand the power of positive media coverage into their advertising and marketing messages find the value of brand endorsement with PARS products.
  • Communication – Day to day about new content, opportunities, ongoing business and infringements.
  • Projects – Special features, lists, etc.
  • Tradeshows & Events – CES, E3, MWC, etc. Strategy Sessions – Regularly scheduled with the business team.
  • Reporting – Portal, Dashboard, Custom Reports and Alerts.
  • Education – Internal and external stakeholders (Business, Sellers, Editorial, Agencies and Clients) about the value of your content and brand in the marketplace.

Meet the Team

We are a skilled team of industry leaders in the fields of Marketing, Sales, and Technology, dedicated to preserving your brand's presence in the licensing world.

Cynthia Osborne-McKean
Principal and Co-Founder

Having worked together for many years in the Publishing industry, Cynthia Osborne-McKean and Steve Mussman combined their sales and marketing experience and honed their skills and expertise for repurposing editorial content in many shapes, forms, and products.

From this background, PARS International Corp. (Publisher's Ancillary Revenue Services) was founded in New York City in June 1994. For many years PARS specialized in marketing Reprints, E-Prints, Permissions, Co-Branded Merchandise, and Ancillary Products.  

These two publishing veterans/entrepreneurs decided to establish their business in New York City because of New York’s long-established reputation as a publishing hub for magazine, newspaper and digital content, the availability of a vast talent pool, and for the opportunity to bring new products and services to many companies.   

About a decade ago they reinvented the company together, and alongside a veteran management team, as a Content Media Marketing/Licensing firm representing some of the best-known clients in the industry. This team of talented individuals is still intact and working together every day to continue to bring content and accolade licensing and The Best Of and Top performance list sales to the marketplace and to their customers on behalf of their content producing clients. 

PARS is deeply dedicated to its employees, clients, and customers. They have created a profitable and sustainable business that's focused on the values of being present for one another, on being innovative, and simply doing the right thing for consumers and the company. 

Cynthia Osborne-McKean

Principal and Co-Founder

Steve Mussman
Principal and Co-Founder

Having worked together for many years in the Publishing industry, Steve Mussman and Cynthia Osborne-McKean combined their sales and marketing experience and honed their skills and expertise for repurposing editorial content in many shapes, forms, and products.

From this background, PARS International Corp. (Publisher's Ancillary Revenue Services) was founded in New York City in June 1994. For many years PARS specialized in marketing Reprints,           E-Prints, Permissions, Co-Branded Merchandise, and Ancillary Products.  

These two publishing veterans/entrepreneurs decided to establish their business in New York City because of New York’s long-established reputation as a publishing hub for magazine, newspaper and digital content, the availability of a vast talent pool, and for the opportunity to bring new products and services to many companies.   

About a decade ago they reinvented the company together, and alongside a veteran management team, as a Content Media Marketing/Licensing firm representing some of the best-known clients in the industry. This team of talented individuals is still intact and working together every day to continue to bring content and accolade licensing and The Best Of and Top performance list sales to the marketplace and to their customers on behalf of their content producing clients. 

PARS is deeply dedicated to its employees, clients, and customers. They have created a profitable and sustainable business that's focused on the values of being present for one another, on being innovative, and simply doing the right thing for consumers and the company. 

Steve Mussman

Principal and Co-Founder

Joe Nunziata III
Vice President, Sales Operations

Joe leads PARS’ Licensing, Product and Permissions Sales teams, managing staff and systems. He came to PARS in 2006 from Time Inc. where he worked in a variety of roles including Director of Ancillary Products at Fortune where he managed the Fortune Reprint Program and launched the Fortune Recognition Program and the Fortune Datastore.

Joe holds an MBA from St. John’s University, is a huge sports enthusiast and lover of classic rock.

Joe Nunziata III

Vice President,

Sales Operations

Andy Speter
Vice President, Business Development

Andy has nearly 30 years of experience across all aspects of publishing, media, and marketing including advertising sales, audience development, marketing, sales, sales management, editorial, content licensing, finance, and corporate/executive management.

At PARS, his responsibilities include identifying and pitching new clients, monitoring industry trends and developments, fostering client relationships, and driving organic growth for existing partners that results in incremental revenue. Since joining the company, he has been instrumental in expanding the business into newspapers and digital media — both key areas of strength for PARS.

His activities have focused on assisting clients in monetizing their content and brands through licensing, syndication and protection of intellectual property, trademark, and copyright. Andy enjoys cooking, baseball, hiking, skiing, tennis, technology and cars. He is also an avid outdoorsman.

Andy Speter

Vice President,

Business Development

Jackie Kurtz
Vice President, Design and Production

Jackie leads the PARS production staff, which has quadrupled its output under her direction. An industry veteran of more than 25 years, prior to joining the PARS Team, Jackie spent seven years at CMP Media culminating in the role of Senior Artist in that company’s Reprint Services division.

Jackie oversees PARS’ production processes and design team and contributes to the innovation of new product offerings.

Jackie is an alum of the University of Florida with a Master’s degree from NYU. She is an avid sports fan and a black belt in karate.

Jackie Kurtz

Vice President, 

Design and Production

Robyn Roberts-Williams
Vice President, Sales and Customer Service

Both a PARS and publishing industry veteran, Robyn’s unique insight and leadership skills have earned her a proven track record of increased financial return to PARS’ media partners.

Armed with a keen sensitivity to customer needs and spending behaviors, Robyn is a specialist in deal negotiation, pricing strategies and solutions. She guides the sales team in closing challenging deals, cultivates vibrant customer relationships, and nurtures healthy client partnerships. She regularly strategizes with the marketing team to create revenue-generating campaigns and develop viable licensing offerings particularly for list, award and affiliate marketing content.

Robyn is a graduate of Syracuse University’s S.I. Newhouse School of Public Communications and is an active community servant with a wanderlust bug.

Robyn Roberts-Williams

Vice President,

Sales and Customer Service

Jennifer Eclipse
Group Sales Manager

First starting with PARS as a sales assistant, Jen became invaluable to fueling client communication, processing orders, providing customer service, and liaising internally between sales, production, and accounting. With Jen’s understanding of PARS’ processes and client-side needs, she was quickly promoted and soon became a top sales rep progressively earning larger content assignment and increasing revenue for PARS’ most sought after accounts.

20 years later, she brings all of those strengths to her current role in which she is responsible for day-to-day management of the sales
team and for liaising between the marketing team and publisher clients to secure successful and timely campaign launches and to drive sales.

Jen is a cycling enthusiast and DIYer.

Jennifer Eclipse

Group Sales Manager

Let's Work Together

Curious about what your brand and content might be worth? Get the PARS Team involved as soon as possible. We will work with you to develop a program unique to your needs.
Contact us
Become A Partner

Download Media Kit

To find out more about PARS and how we can help build your program, download our media kit.
ABOUT US

About PARS
Contact Us
LinkedIn

GET STARTED

Licensing Services
Permission Services
Products

USEFUL LINKS

FAQs
Testimonials
Privacy Policy

MEDIA PARTNERS

Become a Partner
Media Kit

Contact Us
LinkedIn
Privacy Policy

Licensing Services
Permission Services
Products

Who We Represent
Become a Partner

Resources
Testimonials
Media Kits
FAQs

©2024 PARS International Corp.
All rights reserved.

Start typing and press enter to search