In a March 2025 analysis, Google users who encountered an AI summary were less likely to click on links to other websites than users who did not see one.
Use for work, to learn something new, or for entertainment has risen since March 2023. Adults under 30 are especially likely to use the chatbot in these ways.
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.