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Data & Privacy | The Drum
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Data & Privacy

Data and privacy has become a controversial topic, with brands adopting more strict measures in order to adhere to the regulations around customer data and privacy.

We take a closer look at the legislation surrounding user data and how it has had an impact on some of the world's most reputable brands.

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Why contextual AI helps retail marketers shop smarter, not harder
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With ‘no silver bullet answer’ how can APAC advertisers embrace a cookie-free future?
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5 ways business leaders can unlock their data potential to seize new opportunities

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Not just ‘plug-and-play’ – data-driven decision-making must be baked into company cu...
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