The Tribeca Festival started in the shadow of Sept. 11, as founders Robert De Niro, his longtime collaborator Jane Rosenthal and real estate investor Craig Hatkoff (at the time married to Rosenthal) attempted to bring commerce and culture back to Lower Manhattan.
In the years since, it has exploded in popularity and importance, with major film premieres and fine discoveries playing every year — now with even more to see and experience (AR, VR, interactive projects, the whole shebang).
“There’s always challenges,” Rosenthal said about putting on a festival of the size and complexity of Tribeca. “We were the first festival that came out of COVID.
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