It’s always revealing to see who brands single out to be their ambassadors or faces of campaigns. Buzzy brands like Skims or Heaven will jump on viral moments to create viral moments – Skims’s Valentine’s campaign with White Lotus BFFs Beatrice Grannò and Simona Tabasco, for example – gaming the algorithm and becoming cultural archives of what became cool when. Just look at Marc Jacobs’ Charli xcx campaign, which came out six days after the release of her it girl-studded video for “360” and just weeks before Brat dropped. Others, like Chanel, take a more enduring approach, eschewing the sugar rush of virality and betting on names like Timothée Chalamet to represent their brand values long term.
This week in beauty, we’ve had a new crop of faces announced and they range from the logical to the unusual. On Friday, Gracie Abrams was introduced as the new global brand partner for Hourglass in a campaign shot by Ben Hassett, spotlighting its expanded complexion range. Fresh off its very unexpected partnering with Richard E. Grant, Charlotte Tilbury’s new Pillow Talk campaign features Kim Cattrall, while, today, Neutrogena went completely left-field and tapped wrestler and actor John Cena to be the face of its new Ultra Sheer Mineral Face SPF 70. In an interview with Business of Fashion, Cena’s “memeability” was offered by the brand as one of the reasons for the choice. Another unexpected link up was from Chanel, who invited skateboarder Sky Brown to perform at its London pop-up two weeks ago. Watch the GRWM Sky filmed for Dazed Beauty here.
In other beauty news, a new short documentary is now streaming that pays tribute to the unsung copywriter Ilon Specht, who coined L’Oréal Paris’ signature slogan ‘Because I’m Worth It’ in 1971. Directed by Ben Proudfoot, The Final Copy of Ilon Specht delves into how the 23-year-old rebelled against the men at her advertising agency to write the now iconic phrase. Below, we round up our favourite new beauty products to come out this month.

Dr Barbara Sturm – Ceramide Drops
Dr Barbara Sturm’s new Ceramide Drops have the stamp of approval from the chicest member of the Dazed team – Emily Dinsdale – who reports that she has been using it day and night since receiving it a few weeks ago. Formulated with a 5-ceramide complex, antioxidants and phytosqualane, the face oil works to strengthen the skin barrier function. Add it to your moisturiser or apply directly to your face.

Augustinus Bader x La Bonne Brosse – Detangling Scalp Brush
I don’t know if it’s a fluke or a placebo effect, but on the nights that I use the new N.04 The Miracle Detangling Scalp Brush from Augustinus Bader and La Bonne Brosse, in the morning my hair actually seems less greasy than it would have been otherwise. Made from ultra-fine looped nylon fibres, the brush has been designed to detangle hair and softly massage the scalp, stimulating blood circulation and encouraging hair growth.

The Ordinary – Balancing and Clarifying Serum
This product isn’t new (it launched last June) but it’s new to my routine and it’s become such a staple that I’m sneaking it in. My skin has always been acne-prone but recently it’s hit even more of a rough patch than usual despite not having changed anything in my diet or routine. I’ve tried a whole selection of products in an attempt to calm the tempers and so far the product that has made the biggest difference is this serum. Described as a “multi-active blemish control”, the brand says the product works to reduce the appearance of pores, excess oil, and uneven skin texture for visibly clearer skin.

Byoma – Phyto Mucin Glow Serum
Byoma has long been a favourite brand of mine thanks to its barrier-focused formulas, affordable price points and effective results, and the Creamy Jelly Cleanser is a particular staple in my routine. Now, the brand has come out with a vegan alternative for the viral and buzzy snail mucin products. The serum contains plant-derived peptides, Phyto Mucin (inspired by Korean technology), panthenol and the brand’s Barrier Lipid Complex to hydrate, even skin tone, strengthen the skin barrier, and deliver moisture.

Balmain Beauty – Blanc Galaxie Eau de Parfum
My current favourite fragrances are centred around two scents that I would never usually be drawn to – Tom Ford’s Rose Prick (rose) and Balmain’s Blanc Galaxie (citrus) – and yet their common ingredient, patchouli, gives both of them a grounded, earthy edge that has completely won me over. Released this month, Blanc Galaxie is an energising fragrance that brings together five citruses, as well as a creamy magnolia, spicy cardamom and the musky patchouli. The ninth scent to join the Balmain fragrance collection, it is supposed to embody the invigorating transformation of celestial events, lunar eclipses and the spring equinox.

Starface – Star Wash and Star Cream
Starface stickers have just about taken over the universe, seen on everyone from the biggest celebs to the teens on their way to school. Now the brand has expanded on its success with two skincare products created for acne prone skin. Star wash is a gentle foaming cleanser with salicylic acid to clear pores, while Star Cream is a lightweight oil-free moisturiser designed to soothe, hydrate and minimise breakouts.

Joonbyrd – Heartwarming Gua Sha
Using a gua sha for facial massage has seen a huge rise in popularity over the past few years, with people – including Dazed’s Lamia Barakat – swearing by the results. But sometimes our bodies need some TLC and attention too. Joonbyrd’s gua sha is a supersized version of the massage tool and is designed to boost microcirculation, stimulate lymphatic drainage, ease strained muscles and relieve stress. It is also made of purple amethyst which is known for its healing properties and for promoting strength, clarity and calm (if you’re into that kind of thing).

Julie – Spring Break Merch Collection
Sexual health brand Julie is on a mission to make the morning after pill cool and accessible and as part of that has been its zeitgeisty merch drops. In 2023, it collaborated with internet fav OGBFF on a collection that embodied the chronically online, and last week it released a spring break-themed range of cheeky tees, trucker hats and even a pool float. All proceeds support student-run sexual health organisations at UT Austin, Auburn and the University of South Florida, helping to create and educate for a better morning-after experience.