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Resource Desk | Connected TV | The Trade Desk

The Resource Desk
Connected TV

CTV

As consumers shift to streaming through apps on smart TVs and OTT devices, stay ahead of curve

The latest

Case Studies

Bayer Rx activates live sports on CTV to reach a niche audience

Resources

A guide to upfront planning in 4 essential steps

A felt letter board with the text 'How to use the Quality Reach Index' on a yellow background, with a play button icon in the bottom right corner.

Resources

A step-by-step guide to utilizing the Quality Reach Index

Case Studies

Hyatt boosts average booking rate by 335% with CTV live sports

A football sits on top of a broadcast tower with internet lines emanating out of it. The base of the broadcast tower is a TV remote.

Resources

How to capitalise on the cultural reach of live sports in Europe

Woman wearing headphones and holding her phone with the text "Every media channel that matters. One advertising platform."

Insights

The Omnichannel Report: Australia

Logos of Comscore x FlexPoint Media against a yellow tinted background image of a person's head while they watch television

Case Studies

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

Graphic of a soccer ball, football and basketball all going into a soccer goal net.

Resources

A guide to reaching sports fans with decisioned media

Case Studies

Henkel got2b boosts reach by 23% with third-party data targeting on CTV

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