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Brander, J. A. and 3. Eaton (1984), Product Line Rivalry, American Economic Review, 74, 323-333.
Katahira, H. (1990), Perceptual Mapping Using Ordered Logit Analysis, Marketing Science, 9, 1-17.
McFadden, D. (1986), The Choice Theory Approach to Market Research, Marketing Science, 5, 275-297.
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