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BBC NEWS | Business | Nintendo profits boosted by Wii

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Last Updated: Wednesday, 25 July 2007, 07:00 GMT 08:00 UK
Nintendo profits boosted by Wii
Model showing off Nintendo's Wii console
Nintendo has aimed beyond the traditional market for its Wii model
Japanese game firm Nintendo has seen its quarterly profits soar thanks to the popularity of its Wii game console.

Nintendo's net profits hit 80.25bn yen ($667m; £323.9m) in the three months to June, up from 15.55bn yen in the same period a year earlier.

The Wii has been successful in reaching non-traditional gamers such as women and older players. Nintendo has also enjoyed strong sales of its DS console.

The company has now raised its annual profit forecasts by 40%.

Nintendo now predicts net profits will rise to 245bn yen for the year to March 2008, above the existing forecast for 175bn yen.

The company said it sold 3.43 million Wii machines worldwide in the April-to-June quarter, meaning that it had now sold 9.27 million consoles since its launch.

Nintendo is now expecting to sell 16.5 million Wii machines in the year to March 2008, up from a previous forecast of 14 million.




SEE ALSO
Wii and DS boost Nintendo profits
26 Apr 07 |  Business
Nintendo increases sales target
05 Apr 07 |  Business
Sony cuts Playstation price in US
09 Jul 07 |  Business
Games industry enters a new level
11 Apr 07 |  Business
Won over by the world of Wii?
01 Nov 06 |  Technology

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