(Translated by https://www.hiragana.jp/)
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Book Cover
Printed Material
Author Real, Michael R., 1940-

Title Exploring media culture : a guide.

Pub Info Thousand Oaks, Calif. : Sage Publications, Inc, [1996]
©1996

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 Pretoria Open Collection  302.230973 REAL    AVAILABLE

Table of Contents
 List of Figures 
 Acknowledgments 
 Introduction: A Guidebook for Media Study 
1Culture, Media, and Identity: My Music1
2Ritual Participation: Toward an Ethnography of Fans, Hackers, and Jumpers41
3Reception Theory: Sex, Violence, and (Ms.)Interpreting Madonna92
4Textual Analysis: Light Against Darkness in Disney and Film Noir118
5Production/Hegemony: "And the Winner Is ... Hollywood!"148
6Gender Analysis: Patriarchy, Film Women, and The Piano171
7Historical/Ethical Interpretation: Reconstructing the Quiz Show Scandal208
8Postmodern Aesthetics: MTV, David Lynch, and the Olympics237
9Conclusions: Navajos and "Co-Authoring" Media Culture267
 References281
 Index301
 About the Author311
Call no. 302.230973 REAL
Phys. Description xxiv, 311 pages : illustrations ; 24 cm.
Content Type text
Format Type volume
Series Communication and human values
Communication and human values (Newbury Park, Calif.)
Bibliog. Includes bibliographical references (pages 281-299) and index.
Subject Popular culture -- United States.
Mass media and culture -- United States.
ISBN 0803958765
0803958773