(Translated by https://www.hiragana.jp/)
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May 3 , 2024 . By TIZITA SHEWAFERAW

MASTERING LIFE - MORE THAN LUCK

The feel-good life coaching industry would have people believe that success is not only about showing up in the swirling whirl of modern life, where essentials like health, shelter, and education twirl alongside transportation and capital formation. After all, the industry was estimated to be worth...

May 3 , 2024 . By MUNIR SHEMSU

Hatching Balance Between Tradition, Progress

As the holidays get closer, chicken stew becomes the centrepiece of celebratory meals. Ethiopia's poultry industry simmers with a debate between indigenous breeds versus their imported counterparts. Researchers say the key lies in optimising the favourable parts of both segments, finds MUNIR SHEMSU, FORTUNE STAFF WRITER. The aroma of sizzling onions and berbere spice mingling with the chicken stew (Doro Wet) is a scent that instantly awakens appetites and memories of festivities. As the holidays get closer, buses and taxis teem with tightly wound legs, flailing wings, and the chorus of...


Apr 6 , 2024 . By MUNIR SHEMSU

Central Ethiopia Rues: Welqite Town Parched for Relief

Welqite town in Central Ethiopia Regional State simmers with its 250,000 residents. There, the most precious commodity is not gold, but a simple jerrycan brimming with lifeblood—water. Rukiya Hassen, 14, rises two hours before dawn, rushing to queue at the Yonas Hotel. It is one of the few places where residents can quench their thirst - for three Birr a jerry can. She has to load five of them onto a horse-drawn carriage and hurry back home in Bekur district before school starts. With a seven Birr round trip from the hotel to her house, fetching water is Rukiya's every other-day routine b...


Jan 19 , 2024 . By AKSAH ITALO

URBAN TUNE AND TURMOIL

The strains of city life reach a crescendo for Abel Tesfaye, 29, when a new grocery store near his home around the Yeshi Total area into chaos. The relentless music, blaring from 8:30 PM until midnight, has become an unwelcome lullaby, disrupting his much-needed sleep after an exhaustive work shift as a graphics designer. "I come home tired and wake up without resting," he told Fortune. After 21 years of living in the area, Abel and his parents have only recently considered moving due to the nocturnal festivity depriving them of their nightly rest. With appeals to the owners falling on d...

Feature

May 4 , 2024

MASTERING LIFE - MORE THAN LUCK

The feel-good life coaching industry would have people believe that success is not only about showing up in the swirling whirl of modern life, where essentials like health, shelter, and educat...

Jan 13 , 2024

Curbside Flavours: From Food Joints to Coffee Corners

Ansar Guade, 26, found a unique way to make his way through higher education -selling his famous Falafel sandwiches. As a fourth-year management student and father, his entrepreneurial journey began t...

High Stakes of Betting on Hidden Costs

Usman Hamid, 22, used to spend his days hopping in and out of sports betting shops around the Bethel area. He enjoys soccer games and rarely switches to virtual number raffles. Although not formall...

Jan 7 , 2024

Festive Marketplace Frenzy Returns to Christmas Bazaars

The Christmas season shopping spree brought the lively spirit of the Exhibition Centre at Mesqel Square back, encapsulating the intersection of festivity and commerce. Safety was considered paramount...

Jan 7 , 2024

INDUSTRY DISRUPTORS: Africa's Business Mavericks

In the slums of Lagos, Nigeria, a little child named Fortune battled the grips of Malaria, trapped in the clutches of poverty that denied him access to crucial healthcare. His mother kept him at home...

Jan 7 , 2024

Marketing Evolution: The Brand Ambassadors Era

In the relentless pursuit of a brand ambassador that aligns with the core values of hard work, acumen and women empowerment, Neway Megersa, the founding President of Siinqee Bank, discovered the perfe...

Jan 7 , 2024

RISE OF THE MACHINES

The market analyst Samuel Simon has found himself a highly productive office assistant during the year. His new help works for free round the clock without a break and provides researched solutions to...

Sep 23 , 2023

Evolving Dynamics of Domestic Travels

Fikresilassie Tsegaye, 34, is an architect by profession, who has seen his favourite holiday pastime grow into a lucrative side hustle over the past couple of years. He organises trips to different...

Sep 23 , 2023

The Allure of Screens Trending Media Culture

Kulen Ibrahim's home grows eerily quiet at night as her three boys become engrossed in Amharic cartoons on the screen. The family resides in a high-rise apartment, which limits their children's intera...

Sep 23 , 2023

Novel Sector Dawns on Postpartum Care

A month into giving birth to her fourth son, 29-year-old Shewaye Desalegn longs for the caress and attention of her mother, who provided three months-long postpartum care when she brought the other c...

Sep 10 , 2023

A Culinary Relic: Addis's Fading Raw Meat Delights

A narrow alley around the Piassa area called 'Doro Maneqia' used to be a bustling hotspot for meat aficionados who flock to the area in search of affordable beefy delicacies. While the once crowded...

Sep 10 , 2023

Fresh Strokes In Urban Aesthetics

On a sunlit afternoon three weeks ago, Misikir Abera, a.k.a MOX, was putting the finishing touches on a piece he so painstakingly worked on for the prior 10 days. Masked and wielding a brush, the 28-y...

Sep 10 , 2023

Sundown Melodies Swinging Back And Forth

An unprecedented public demand has event organisers changing their course of live performances slated for New Year's Eve prompted by a call from leaders of a major religious institution to their follo...

Sep 10 , 2023

City Projects Slated for Full Force Operation in the New Year

Underground Traffic Management Center The smart traffic management centre around the Megenagna area is under construction with a one billion Birr budget financed from the World Bank. Built by the C...

Sep 10 , 2023

SPARKLE & SPICE

Dechassa Bulti: Medical Doctor A general practitioner at Zewditu Memorial Hospital for six years, Dechassa is a Medical Director. He loves his job and manages his finances by cutting back on "luxu...

Sep 2 , 2023

Phoenix Maidens

The laughter of ambitious Ethiopian women diaspora from the Middle East echoes through the halls of the fourth floor of the Helen Building around the Lideta area. The beaming faces of 203 women who ta...


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For a long time, the debate among Ethiopia's policymakers and those in the academia centre...

Editorial | May 25 , 2024

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The feel-good life coaching industry would have people believe that success is not only ab...

Featured | May 3 , 2024 . By TIZITA SHEWAFERAW

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Landing a dream job in electrical engineering felt like a given for Meseret Dereje, a 28-y...

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A handshake between Foreign Minister Taye Atsqeselassie and his Saudi counterpart, Prince...

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