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1

“This is my first award after 30 years in journalism, and this makes it especially meaningful for me”

“This is my first award after 30 years in journalism, and this makes it especially meaningful for me”

Kamal Siddiqi, journalist and media analyst, speaks to Aurora about receiving the Journalists of Courage and Impact Award from the East-West Centre in Manila.

2

The Perils of Living in a Filtered World

The Perils of Living in a Filtered World

Rashna Abdi reviews Filterworld: How Algorithms Flattened Culture by Kyle Chayka.

3

Localising the Global Strategy

Magazine

Localising the Global Strategy

As the BDS movement continues to make significant inroads in profitability, multinational companies need to modify their strategic thinking, writes Omar Farooq.

Latest

Living The Design Dream

Living The Design Dream

Bye Bye to Buy Buy

Bye Bye to Buy Buy

“In Pakistan, we want to be the number one sauce brand, not just a brand associated with ketchup and mayonnaise”

Featured Stories

Stuck Between a Rock and a Hard Place

Stuck Between a Rock and a Hard Place

Despite technological advancements and the efforts of forward-facing local companies, the aspirations of most Pakistani consumers are constantly held in check by a country in a state of semi-permanent uncertainty.

Flaunting in the face of grief

Flaunting in the face of grief

When national tragedies strike, brands should exercise sensitivity in their media messages.

Magazine

Putting Corporate Governance at the Heart of Business Success

Putting Corporate Governance at the Heart of Business Success

Good corporate governance within companies will not only support the bottom line; it will also result in higher profitability and longer-term sustainability, argues Nausheen Ahmad.

Blogs

Come Dine With Me: Dead Poets Society

Come Dine With Me: Dead Poets Society

Faraz Maqsood Hamidi dines with Khalil Gibran, Emily Dickinson and A.E. Housman.

Recent

Dadi Knows Best

Dadi Knows Best

Population Services International Pakistan claims that "Dadi knows best" when it comes to family planning.

Magazine

Reality Check on Pakistan’s Digital Boom

Reality Check on Pakistan’s Digital Boom

Umair Saeed discusses the critical challenges that come with the shift to online media and how the industry can best address them.

Trends

Cola Next Rides the Boycott

Cola Next Rides the Boycott

What's next for Cola Next?

Magazine

“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”

“Baby, You Can Drive My Car – Yes, I’m Gonna Be a Star”

The confluence of new-age consumers and influencers is creating a culture of off-the-wall aspirations, writes Yawar Iqbal.

Blogs

Time to Rebrand Immigration

Time to Rebrand Immigration

Julian Saunders reflects on the UK’s recent general elections.

Blogs

Get Inspired, Get Slush’D

Get Inspired, Get Slush’D

Slush'D returns to Karachi.

Editor's Picks

Venturing Into Uncharted Waters

Venturing Into Uncharted Waters

Exclusive: Shark Tank comes to Pakistan.

From Inflation to BDS: Aurora’s Dipstick Consumer Survey

**From Inflation to BDS: Aurora’s Dipstick Consumer Survey**

Digital Nightmares

Digital Nightmares

Farieha Aziz argues that the newly instituted National Cyber Crime Investigation Agency and the creation of a Digital Rights Protection Authority will do nothing to protect the rights of ordinary citizens.

Do You Really Understand ROI?

Do You Really Understand ROI?

Measuring ROI is more complicated than you think, argues Tyrone Tellis.