Amazon Brand Registry: Help Protect Your Brand on Amazon

Protect and build your brand

Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free.

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*Availability and eligibility requirements can vary by program and marketplace.

Protection starts on day 1

You know your brand and intellectual property the best. Simply enroll in Brand Registry and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors.

Secure your brand

Detect and report suspected intellectual property infringement with our powerful tools. Accurate submissions continue to drive our feedback loops to automatically block violations before they impact your brand and customers.

Improve customer experience

Better manage content and photos on detail pages for your products to help ensure your customers see accurate information. We will combine your information with our automated protections and machine learning to prevent inaccurate updates.

Monitor your progress

Keep an eye on key stats related to your brand’s protection– both Amazon’s efforts and yours - in real-time across all Amazon stores. You can also monitor the status and impact of infringement notices you have submitted.

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Your hub for protecting your brand on Amazon

Log in to Brand Registry and save valuable time protecting your brand. Here’s what you need to know about some of our most popular features.

Automated protections

Stop bad listings before they get published. When you provide data about your brand, products, and intellectual property, we implement predictive protections using advanced machine learning that prevent bad listings.

Report a Violation

Search our catalog with ease to look for potential trademark, copyright, patent, and design right violations. Should you find an infringement, simply use our advanced tools to report them. These reports also further strengthen our automated protections.

Brand Registry support

Receive assistance from real people to help with resolving technical issues, listing issues, marketplace policy violations, and more.

Help

Get educational resources and answers to frequently asked questions with tips and guides on using Brand Registry features.

Impact dashboard

Get insight into how Amazon uses the information you share to help protect your brand and remove potentially bad listings.

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Become eligible for other brand programs

Protect your brand

Project Zero

Access the unprecedented ability to immediately remove counterfeit listings – without the need to contact us.

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Build your brand

A+ Content

Showcase your brand story and
product features using rich text and images on the Amazon detail page to help drive conversion, increase traffic, and boost sales.

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Amazon Stores

Promote your brand and products with your own multi-page Store on Amazon for free.

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See more brand building programs here

Protect your brand with the power of Amazon

Proactive

700k+

Bad actor attempts to create new selling accounts stopped by Amazon in 2023, stopping them before they were able to list a single product for sale in our store.

Effective

30%+

Decrease in total valid notices of infringement submitted by brands since 2020, while the number of the products available for sale in Amazon’s store continues to grow.

Relentless

24/7

We have teams around the world ready to investigate any report of intellectual property infringement, 24/7.

Read our Brand Protection Report to learn more about the work we are doing to protect brands and customers

SUCCESS STORIES

What brands are saying

P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.

Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient. Thank you, Amazon.

Amazon streamlines our brand protection processes on the marketplace. Everything we need to monitor our brand is in one place. For us, it’s a one-stop shop for brand protection on Amazon.