(Translated by https://www.hiragana.jp/) Amazon’s aim to rule air cargo just got wings in India. Why this is only the start of a long haul. - The Economic Times
Amazon’s aim to rule air cargo just got wings in India. Why this is only the start of a long haul.
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A Boeing 737-800 cargo plane belonging to Prime Air, transporting Amazon packages at Chicago O'Hare International Airport
Synopsis
After building massive air-cargo operations across the US and Europe, Amazon Air has made a modest start in India. This will give Amazon India the operational flexibility it needs to handle the huge volume spikes, especially during festivals or sales seasons. This will also entice Prime users more, as express deliveries are an important part of the membership value proposition.
As Amazon Air started India operations in January this year, its maiden Asian venture and its first outside the US and Europe, Sarah Rhoads, vice-president, Amazon Global Air, said in an interview to an Amazon storyteller, “Our general approach at Amazon Air, which has proven successful throughout the past five years, is to crawl, then walk, then run.” With its two leased cargo aircraft from Benglauru-based Quikjet, Amazon Air has indeed started